At Gamesys, we design promotions to increase interaction with the user and give them bonus prizes through mini-games.
This promotion was based on our "wheel mechanic" which is a spinning wheel with a ticker that lands on a selected prize. I decided to use the spinning mechanic but replaced the ticker with a fishing rod and made the fish spin instead of our usual wheel visual. This made the promotion more interactive and game-like. When the member's fishing reel hits the fish you go through to the success screen and claim your prize. I designed and illustrated all the assets in this promotion including the Logo. I designed concepts, implemented and instructed developers on requirements, handing over relevant assets and then QA the promo to live.